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Topic - Metasearch Marketing

Metasearch Marketing
Source TravelBoom Marketing

How Metasearch Marketing Can Help Your Hotel - By Pete Dimaio

While paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel's rates into the travelers’ decision-making process. This is where hotel metasearch becomes so important, particularly for independent hoteliers.

Metasearch Marketing
Various Metasearch company logos on a computer screen

Why Metasearch is a Big Deal

With more travelers choosing metasearch as their preferred method for finding and comparing prices, how can your property increase revenue through this important channel? Here are 3 things to consider to help maximize your ROI on metasearch sites.