When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).
Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt is offering members new access to earn and redeem at a collection of more than 700 boutique and luxury hotels and villas around the globe with Mr & Mrs Smith, the luxury travel platform Hyatt acquired in 2023, now available for booking today.
Regional survey by Marriott Bonvoy uncovers key traits of travel-oriented, value-driven Gen-Zs and Millennials
In 2022, the fees to cover the costs of Guest Loyalty Programs increased by 53.8% 9.5 percentage points greater than the growth in rooms revenue during the year. In fact, Guest Loyalty Program fees have consistently increased at a greater pace than rooms revenue since 2007.
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study, we recognize the importance of loyalty programs for hotels. Just one year ago, less than half of leisure travelers surveyed indicated loyalty programs would influence their booking decisions. One year later, that number has increased to 65%.
Subscriptions are shaping up to be the new new thing in loyalty programs.
A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn.
Hotel Brands Drive Loyalty Among Less-Frequent Travelers
Radisson Hotel Group has today announced its new Radisson Rewards loyalty program which will open doors for guests to enjoy valuable and exclusive benefits faster, with VIP members advancing to the highest tier twice as fast as before.
Hotel companies are redesigning their loyalty programs to meet the changing consumer demands. Read on to know more.