A survey conducted by WYSE Travel Confederation among 57,000 travelers under the age of 30, revealed that 47% of this demographic book their accommodation on OTAs! It's a figure that's prompting more and more hoteliers to take an interest in the matter and promote their hotel websites.
It’s not just about having a website; it’s about optimizing every aspect to provide the best user experience. One often overlooked yet vital aspect is URL customization, particularly in avoiding the confusion of having your website’s “www” and non-“www” versions appear in search engine listings.
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in the digital world is difficult. We’re up against our guests’ own smart phones, websites full of intriguing content and forever-streaming social media channels.
The summer season is coming up: Is your hotel website ready to attract new customers?