When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).
HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach, empowering individuals to 'lead from where they are' in order to foster substantial, positive changes within their organizations.
This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.
HSMAI Staff recently had the opportunity to chat with David C. Edelman, a speaker at the HSMAI Commercial Strategy Conference, June 25-26 in Charlotte. David is author of the upcoming book, Personalized: Customer Strategy in the Age of AI, and is a sought-after advisor on digital transformation and marketing.
Throughout numerous HSMAI meetings, including board meetings, commercial week, and leadership conferences, a consistent and powerful theme has emerged regarding the role of leadership in the post-pandemic era. It has become evident that effective leadership is paramount in defining an organization's culture, fostering a sense of community, and serving as a shining example of collaborative teamwork. The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.
Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.
In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.
The hospitality industry is continually reshaped by transformative trends and innovations. The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. This year's report is more than findings and forecasts. It offers best practices, case studies, and suggested actions to improve talent outcomes across the commercial functions.
The Hospitality Sales & Marketing Association International (HSMAI) Foundation released its third Annual State of Talent report which reveals this year's trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.
2022 Adrian Awards: Platinum and President’s Award Honorees Special Report