When selecting a hotel, almost all members want reassurance that their hotel is of good quality (97% say that’s most important) and in a convenient location (92%). Loyalty program benefits (90%) are nearly as essential, followed by customer service (88%).
Every Green Collection property has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third- party audits conducted to retain certification
Korman is a marketing leader with a 25-year track record of driving multi-million dollar revenue growth for world-class hotel and credit card brands, including Starwood Hotels & Resorts, Wyndham Hotels, Citibank Credit Cards, JPMorgan Chase and GE Capital.
In this new role, Simmonds will build and lead a team to source upscale and luxury hotel brand partners to join GHA’s growing portfolio of 35 hotel brands worldwide. This growth objective is a key driver of GHA’s five-year strategic plan, significantly increasing from 110,000 rooms today.
MICROS eCommerce (North America), a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), and leading interactive marketing company for hospitality and travel, continues to expand its reach through the recent launch of Global Hotel Alliance's (GHA) new loyalty program website, GHA Discovery. The services provided by MICROS eCommerce include design, marketing, and hosting of the site.