• HSMAI Americas Announces Upcoming Calendar of Events for 2024   

The Hospitality Sales and Marketing Association International (HSMAI) Americas has announced today the 2024 Calendar of Events, including the Adrian Awards, Foundation Intercollegiate Global Conference, Commercial Strategy Conference, Curate, and Sales Leader Forum. HSMAI looks forward to another year of offering invaluable professional tools, networking opportunities and the platforms to share ideas and information at local market events, national conferences, roundtables, and awards programs. Peer-to-peer events are the core of HSMAI, bringing industry professionals together in sales, marketing, and revenue management focused programs that teach, inspire, and connect.

HSMAI Foundation Intercollegiate Global Conference
February 5-9, 2024
Virtual

The HSMAI Foundation and the hospitality collegiate community will host the week-long Intercollegiate Global Conference this February, presented by HSMAI Greater New York. Featuring a robust line-up of speakers and panelists, the virtual event is a unique opportunity for hospitality students and faculty to gain valuable insights and connect with top industry professionals.

HSMAI Adrian Awards Celebration
February 13, 2024
New York, NY

HSMAI will celebrate WanderLOVE, honoring the winners of the 2023 Adrian Awards competition and celebrating the Top 25 and Career Achievement honorees February 13, 2024, at the New York Marriott Marquis. The celebration brings together key influencers including travel and hospitality marketing and communications executives, leading agencies and firms, and industry partners. The celebration returns to New York for the first time since 2020.

HSMAI Commercial Strategy Conference
June 24-27, 2024
Charlotte, NC

HSMAI’s commercial strategy event is evolving to reflect the realities of the industry: commercial disciplines don’t work in silos, and the leading industry event for commercial leaders shouldn’t be in them either. HSMAI’s ROC Americas and Marketing Strategy Conference are now the HSMAI Commercial Strategy Conference, reflecting the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies. A combined focus on each discipline will enhance the experience and content for all commercial leaders, including those with distribution and sales responsibilities. Each day will feature expert industry cross-disciplinary education and insights.

  • Main Conference | June 25-26
  • Pre-Conference workshops, trainings, and roundtables | June 24
  • Post-Conference workshops, trainings, and roundtables | June 27

HSMAI’s Curate
November 12, 2024
Washington, D.C.

Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies will have the opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.

HSMAI Sales Leader Forum
November 13, 2024
Washington, D.C.

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices. Attendees will leave with practical information, insights, and strategies aimed at fueling sales.

Executive Roundtables
Year-round
Multiple locations

HSMAI Executive Roundtables, held in conjunction with the Commercials Strategy Conference and Sales Leader Forums, are networks of like-minded senior hotel leaders that meet face-to-face and virtually. They are a unique opportunity for executive-level peer groups to have meaningful dialogue in a confidential environment. Each agenda is designed based on extensive input from invitees around the topics that are most important for them to discuss with their peers. All Roundtables are by invitation only.

Explore the full calendar here.

Partnership opportunities are available at all HSMAI events. For information, contact Mark Primuth at mark.primuth@hsmai.org.