Miguel Velez, CEO & Founder, Unlock Boutique Hotels is joining the ACE Hotel Tech Summit where he will address the challenges of independent hotels and how investors can be confident of market success. Unlock Boutique Hotels represents a curated selection of 19 Small Independent Boutique Hotels across Portugal in 11 locations. In our conversation we address the topic: David vs Goliath, Independent or integrated in a chain - how to be competitive.
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Challenges of being a true independently run hotel today
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How investors and owners optimise bookings and revenue
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Why management and operations is important for the guest experience
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Role of technology for independent hotels and how to define the right tech stack
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Gaining greater purchasing power
Listen to the podcast here.
About Haynes MarComs
Haynes MarComs supports businesses with strategic brand marcomms and digital and PR campaigns by taking an holistic approach to sales, marketing and customer delivery. Our aim is to make your business more efficient and productive in your go-to-market strategy to secure the confidence from the market that drives lead generation to meet your commercial goals.