• 21c Museum Hotels' 24-Hour Art Installation   

Excerpt from BizBash

From neon polar bears to AR experiences, check out these cool, creative installations from JW Marriott, ARIA Resort & Casino and more.

As both business and leisure travel begins to take off again, hotel brands are looking for ways to attract guests and stand out from the crowd. To do this, many are designing interactive experiences with on-site activations and large-scale Installations. From permanent fixtures to temporary exhibitions, here’s a look at some cool displays from hotels that you'll want to check out before checking in.

Fairmont Hotels & Resorts’ “Experience The Grandest of Feelings”

Earlier this month, Fairmont Hotels & Resorts debuted its new global brand campaign, “Experience The Grandest of Feelings,” in New York City, which features a nature-inspired installation, produced by creative agency Timeless Eye with botanicals by exterior design and landscaping firm Manscapers. The launch event also included the reveal of a poem composed by Cleo Wade, Fairmont’s first poet-in-residence, via a video projection.

Photo: Yuxi Liu

The installation was located just outside of The Plaza, a Fairmont-managed hotel, and showcased organically harvested materials, a soundscape of nature sounds arranged by composer Henri Scars Struck and campaign visuals. The piece features plant foliage that is being donated and reused. Another floral installation is currently situated at the Fairmont The Palm in Dubai until Oct. 29.

Photo: Yuxi Liu

Le Germain Hotel Montreal’s Mural

Following a multimillion-dollar renovation, Le Germain Hotel Montréal unveiled a permanent colorful facade as part of a city-wide project collaboration with Mural, North America’s largest urban art festival. Canadian artist Michelle Hoogveld dramatically transformed the hotel’s exterior into a towering 171-foot work of art called “Dazzle My Heart.”Photo: Courtesy of Le Germain Hotel Montréal

Click here to read complete article at BizBash.