Mexico's Second Avid Hotel Now Under Construction in Guadalajara

IHG Hotels & Resorts announced yesterday that construction has started on the second avid hotel in Mexico. Expected to open in late 2021, the avid Guadalajara will be a 124-room hotel owned by Grupo Ferran. This groundbreaking builds upon the momentum and international expansion of the avid hotels brand – there are more than 200 new avid hotels under development worldwide, with Mexico's first avid hotel opening in Fresnillo in June and the first avid hotel in Canada breaking ground in October. Grupo Ferran has a second avid hotel also under development in Guadalajara.

The avid Guadalajara is strategically located in the main industrial zone (Technology Park), near multiple universities such as TEC de Monterrey, Universidad Panamericana and Universidad Cuauhtémoc; Ciudad Judicial; and the Akron Stadium. Guadalajara, the capital of Jalisco and the second largest city in Mexico, is known as the "Mexican Silicon Valley" for being the most important technological cluster in the country, and is recognized worldwide for the development of the software industry.

Jorge Apaez, Chief Operating Officer, Mexico, Latin America & The Caribbean, IHG, commented: "The avid brand, with its modern design and friendly service, continues to grow and gain momentum in Mexico. We congratulate Grupo Ferran for bringing this exciting brand to Guadalajara and thank them for their trust to IHG in this development. We have a robust pipeline of new avid hotel properties across the country and we know that the brand will continue be a popular choice with both domestic and international travelers."

Alfredo Fernández Patiño, General Director, Grupo Ferran, commented: "We are excited to begin construction on this new hotel in a central and thriving part of Guadalajara. The avid Guadalajara marks our first partnership with IHG, a global hotel company with a strong reputation and the loyalty and trust of millions of travelers, and we look forward to opening our doors next year."