Westin Hotels & Resorts and Aromatherapy Associates announced a global partnership to introduce signature branded experiences at all Heavenly Spas by Westin.
Here is an idea for an Executive Hotel Forum: have the CEO’s of the leading hotel corporations define each of their Brands in their portfolios, what makes them distinctive and different. Then, invite their General Managers to provide their answers and insights. Talk about Brand chaos, we have it folks, and your Consumer is left scratching their heads.