European Players Unite to Challenge Global OTA Dominance - By Carroll Rheem, Director, Research, PhoCusWright Inc.
France and Spain may not inspire the world as hotbeds of travel e-commerce innovation, but they have nurtured the growth of two leading online travel agencies (OTAs) - GO Voyages and eDreams. According to PhoCusWright's European Online Travel Overview Sixth Edition, GO Voyages is neck and neck with Priceline's Booking.com for the top spot in France and eDreams is the largest OTA in Spain. These two local heroes are now likely to join forces as their owners partner to acquire Opodo.