As the year comes to a close, HEBS Digital and Serenata CRM celebrate the many accomplishments of 2018, as well as the team members who made them possible.
A recent article on the Nasdaq website called 'How Blockchains Are Changing the Hotel Industry' claims that blockchain-based platforms 'offer promising solutions' to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms. Before we jump on analyzing blockchain technology’s impact on hospitality, let’s quickly review what this new technology and some of its more popular applications are all about.
Our newest blog series, Coffee Chats, gives us the opportunity to sit down with our partners and other people in the travel industry to learn more about what they do and hear some tips for success. HEBS Digital’s Executive Vice President Jason Price connected with Pure Salt’s Director of Sales and Marketing Miguel Amengual Delgado to discuss his career, Pure Salt, and some of the ways in which the multi-property group is engaging with digital marketing and CRM.
NextGuest Technologies will showcase their fully integrated guest acquisition, engagement, and retention platform at HITEC Houston. HITEC is the largest and oldest hospitality technology exhibition in the world.
HEBS Digital wins a bronze Stevie® Award for best Content Management Solution category for its smartCMS®, a content management solution for hoteliers, at the 2018 American Business Awards®.
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of these trends is that net room revenue - i.e., revenue that remains with the hotel after accounting for distribution costs (OTA commissions, traditional agency commissions, and other distribution expenses)—has been declining steadily over the past several years.
With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem.
Following the recent announcement of TripAdvisor’s new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering.
Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called 'Hotel Distribution Costs,' examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift.
The European Union’s new privacy law, the General Data Protection Regulation (GDPR), begins on May 25th and will affect hotels across the globe. We’ve prepared some tools to help you navigate this change.