The Experience – Did You Deliver? - By John Hendrie
'All the world’s a stage, and all the men and women merely players...' William Shakespeare certainly got that right. Our Guest, Patrons, Members, Fans, Customers – whatever is the audience de jour – wants to be delighted, transported, entertained and transformed. We in Hospitality produce what appears on that stage; we are the set designers, the directors, the choreographers and actors. We frame the Experience, and we better deliver!