Travel app and website satisfaction lag other industries: Airline, hotel and rental car app and website satisfaction trails the highest-scoring apps and websites in other industries.
CleverTap analyzed 17.9 billion push notifications, 3.8 billion emails, 919.1 million in-app messages, and a total of 64.17 million monthly active users (MAUs).
Applause Survey of 5,200 User Experiences with Travel and Hospitality Apps Reveals Friction for Travelers, Opportunities for Brands to Differentiate with Higher Quality Digital Experiences
Long-distance travel subcategories saw the most growth, with vacation rental app installs climbing 105 percent since Q2 2019.
According to GlobalData’s Deals Database, in 2021, there was a 183% year-on-year increase in the number of venture financing deals that took place involving travel and tourism apps, as the pandemic drained confidence from investors in 2020.
Hopper has emerged from the pandemic as the top travel booking app in the United States, surpassing Booking.com, which claimed the leading spot in 2020.
The desire for a ‘seamless’ travel experience will have heightened during COVID-19 with travelers searching for an easy-to-use platform, where they can be inspired and informed of where they can travel safely. COVID-19 has increased the race to deploy contactless processes, digital health passes and safely store customer data.
It’s hard to drive travel app adoption but signs show that some are succeeding, and some are not.