Arbitron Case Study Proves E-GuideTV’s Effectiveness In Out-Of-Home Advertising In The Hospitality Industry
E-Guide Services, Inc. (EGS) announced results of an independent Arbiton Inc. study of its innovative E-GuideTV service, an in-room hotel television channel guide. Results prove the Out-of-Home advertising medium to be both a valuable and popular amenity to hotel guests and an outstandingly effective medium for advertisers.