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Topic - Hotel Sales Strategy

Hotel Sales Strategy
Scandic Go Stockholm - boardroom

Small Meetings: How to Sell Them and Why is This Big Business? - By Isabel Garza

Personalization is a buzzword in nearly every industry - retail, healthcare, food, hospitality, and more. Consumers want prompt and customized attention to all of their needs, which has created a shift in the industry to smaller meetings and events. While many venues weren’t marketing directly to smaller groups or never tried to sell small meeting space, this market segment is becoming big business.

Hotel Sales Strategy

Practical Hotel Sales Strategies to Generate High Revenue

In this article, we're about to dive into the heart of hotel sales, offering insights and strategies tailored for us, the experts of the hospitality world. Join us as we explore the 9 best practices and emerging trends in hotel sales, all designed to elevate our establishments to greater heights.

Hotel Sales Strategy
Road sign in the Valley of Fire, Nevada - Unsplash

Post-Pandemic Sales Mindset, Strategies, and Challenges - By Maxwell Smith

We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales. The HSMAI Rising Sales Leader Council recently discussed key themes on embracing this new mindset, as well as how they are managing current challenges presented to them due to the impact of the pandemic.

Hotel Sales Strategy
Jaime Jaramillo and Doug Kennedy

An Omnipresent GM Who Picks Up Trash - By Doug Kennedy

Having been in the profession of hotel training for over three decades, with an average of six clients a month, one can imagine I have stayed in a lot of lodging facilities across all segments. I am often asked 'What is your favorite hotel ever?' To me, picking out a favorite hotel is like being asked to pick a favorite child; we love them all, right? (Well, most of the time, anyway!) But I must admit, I do have a very short list of a select few that truly stand out.

Hotel Sales Strategy
A person in front of a computer - Source Doug Kennedy

GM's and Corporate Leaders: Let's Keep Hotel Salespeople Focused On Selling! - By Doug Kennedy

As I make the rounds with my contacts on the buyer’s side of the hotel sales equation, I’m once again starting to hear comments starting to surface about their biggest frustrations with hotel salespeople, especially these three: 1. Slow response times – and non-responses to RFP’s. 2. Receipt back of generic proposals that miss key details mentioned in the RFP’s. 3. Being spammed by generic prospecting messaging received from hotel salespeople from hotels that have no reason to think they would even be a prospect.

Hotel Sales Strategy
A server taking an order - Source Doug Kennedy

As Demand Returns For Groups and Events, Let's Not Slip Back Into Order-taking - By Doug Kennedy

Based on the conversations I’m having with clients and contacts it seems that demand for groups and events is coming quicker than expected. At most hotels, salespeople have either been recalled from furlough or from helping to cover hotel operations. As they return to their old “chairs,” this is a great time for leaders to set new goals and/or for self-motivated sales supernovas to create new habits for themselves.