Google is taking share from Booking.com when it comes to who generates the most hotel reviews, according to a study.
There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.
A US man is facing up to two years in jail in Thailand after posting negative reviews of a hotel he stayed in.
According to research conducted by TripAdvisor, 96% of travelers consider reviews important when researching a hotel and 79% will read between six and 12 reviews before making a purchasing decision. How can you ensure your hotel remains competitive in the ever expanding landscape of hotel review sites?
Guest Reviews > Brand Value: A Study by Expedia Group
If you have a bad stay in a hotel, do you have the right to leave a bad review? Apparently not, according to one hotel manager who issued a ‘rude and patronising’ reply to a disgruntled one-star TripAdvisor reviewer.
The popular view of online hotel reviews is that many are unfairly negative, but a new study published in the Cornell Hospitality Quarterly (CQ) finds that as more reviews are posted on a site, the overall tone becomes more balanced.