IHG Hotels & Resorts (IHG) launches AirPlay in the first phase of hotel rooms, giving guests the ability to stream content privately and securely from their iPhone or iPad to the TV in their guest rooms.
Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.
On the sidelines of CES in Las Vegas, Ceasars Entertainment partnered up with WeChat to give tours of new smart hotel rooms at The LINQ, a local hotel and casino. Visitors could use an app inside WeChat to control lighting, thermostats, and curtains.