Following a year of restructuring forced by the global economic crisis, chain hotel supply growth in Europe stabilises. Rankings remain rather similar, with Accor the outright leader in the market and Carlson showing greatest growth.
A scaled back Internet marketing budget is not ideal, but is something we’ve become accustomed to the past couple of years. Although 2011's travel outlook is more promising – 'ITB World Travel Trends Report' projects a 3% to 5% growth in International tourism, while PKF Hospitality Research predicts increases in U.S. lodging occupancy (2.2%), ADR (3.9%) and RevPAR (6.2%) – most properties are still working with limited marketing budgets, in particular online marketing budgets.
Board Appointed, Funding Established for Program Expected to Attract Millions of New Visitors to the United States