Measuring the return on investment from influencer marketing is challenging, and PhocusWright research shows 55% of travelers favor recommendations from loved ones when seeking inspiration on social media about where to go.
How do you ensure your influencer marketing campaign is a success? Today, we'll review exactly how to find the right influencer for your hotel, best practices for building your campaign, and how to measure your success.
Love them or loathe them, as the travel world re-opens, influencers are back on the move. That's welcome news for some hotels like the Langham on New York's Fifth Avenue. But not all hotels share O'Brien's enthusiasm.
Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests.
When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests.