We understand that recent announcements regarding Google's new bulk sender requirements may have sparked concerns about the future of your cart abandonment recovery campaigns. We want to assure you that these changes are not obstacles but rather opportunities to enhance the effectiveness and security of your campaigns.
Ready or not the holiday season is approaching. With brands around the globe competing for attention - especially around Black Friday and Cyber Monday - you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox.
Apple’s recent iOS7 update brings changes that impact email marketing strategies
Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired.
Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.
With brands around the globe competing for attention – especially around Black Friday and Cyber Monday – you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox.
With recent shifts in data privacy already in the spotlight, everyone is a taking a closer look at email marketing and the future of tracking metrics. The newest concern to enter the arena focuses on how Google displays images in Gmail and its effect on open rates. While Google has been using prefetching in some form since 2013, SparkPost released an article in Q1 that claimed Gmail’s image prefetching can potentially cause 'marginally inflated open rates for emails.'
Strategies that connect hotels with their guests
When you think of digital marketing techniques, what comes to mind first? PPC ads? Social media? Guest blogging? Those are important elements, certainly. However, hotel email marketing should be at the top of the list. Why does such an old marketing method deserve such a place of honor? Simply put, it is perhaps the single most effective weapon in your hotel marketing arsenal. It gets your message right to your prospect’s inbox.
Is your hotel leveraging one of the most valuable assets to increase profitability? Your email database could be the key to increasing revenue as the travel industry continues to recover. Take advantage of an opportunity to solidify relationships with your audience and keep loyal guests engaged with updates from the property and exclusive offers.