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Experiential Marketing
Source Pexels

Experiential Marketing Trends for Hotels

Connecting with potential guests using immersive, experiential advertising can build a hotel's brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. If you haven't considered fine-tuning your marketing tactics to include interactive, inventive campaigns and experience-based branding, you could be missing out on worthwhile leads.

Ecommerce Technology
Cover - Cendyn Downloadable Guide

Downloadable Guide - Ecommerce Trends Shaping Today's Guest Expectations

Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.

Social Media Marketing
Cellphone menu with 'Tik Tok' icon on menu - Unsplash

What a U.S. TikTok Ban Could Mean for Travel Industry?

The prospect of TikTok's 170 million users in the United States being barred from the site could have far-reaching ramifications for travel companies that seek to build brand recognition among travelers through the site's wildly popular short videos.

Airbnb Vs. Hotels
Social network icons on a phone - Source TravelBoom Marketing

How Does Airbnb Compete with Hotels? - By Olivia Clifton

After choosing where they’ll vacation, guests typically consider the next difficult decision about their trip: Airbnb or hotel? This company, along with others like VRBO, keeps hoteliers on their toes as they continue to compete for occupancy in both top destinations and less-traveled locations. So, how does airbnb compete with hotels?

Online Travel Agents
Expedia logo

Online Travel Giants Set New Record for Marketing Spend in 2023 - PhocusWire

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group - four of the largest online travel agencies in the world - show the companies spent a record amount of money to promote their brands and attract customers in 2023, as pent-up demand from the pandemic is still driving spending.

HSMAI Executive Roundtable
HSMAI Executive Roundtable members

Hospitality CMOs Tackle Five Key Challenges

Between managing growth challenges, rapid industry changes, and keeping up with evolving consumer behaviors - there is no shortage of issues vying for a CMO's attention. Last month in New York City, HSMAI brought Chief Marketing Officers together for an Executive Roundtable. Here are five of the top issues that CMOs are focusing on.

State Of Talent Report
HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024

Demographic Hiring Trends: Meeting the Needs of Multigenerational Workforces

In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms. My review illuminates the industry's current landscape, characterized by both optimism and challenges as it emerges from the post- COVID-19 era.