The Independent Hotel Show has partnered with Haynes MarComs to lead technology conversations with hospitality leaders at this year’s London show, with live recordings of the industry-leading Travel Market Life podcast scheduled during the event.
As LinkedIn marks its 20th birthday, we look at what the site means for today’s B2B marketing and sales, and how to use it to maximum effect.
Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be successful?
In this episode the second of a mini-series on revenue management and pricing strategies, we speak with Radisson, Preferred Hotels and IDeaS RMS about the hotel performance metrics and how they are changing.
In the age of information and the internet, B2B buyers now do a lot more independent research before engaging with a sales team. This changes the way businesses can interact with their prospects, and blurs the lines between sales and marketing. Here’s a closer look at how and why marcomms is becoming more important than sales.
In this episode we speak with Simon Schwitallik, Director of Commercial Strategy and Analytics at Design Hotels to discuss the trends in defined hotel collections and the importance of a tech stack to deliver digital experiences that match the hotel ethos and style.
We speak to Kristoffe Biglete Sales & Marketing Manager, Club La Santa about the challenge of staff shortages in the hospitality industry. He explains how the hotel builds its brand to stand out from the crowd on the small island of Tenerife. From sports instructors to waiters and housekeeping - Kristoffe explains the power of brand marketing and how they turned to TikTok to keep the recruitment drive strong.
Ahead of IHTF 2023, we speak to the presenters, panelists and sponsors to get the insight on the content that will be shared and the key trends hot on hospitality lips. In this episode we speak to Dhiraj Singh from Canary Technologies and discuss how security is embedded within the guest journey but the challenges hoteliers face in realising the benefits.
Travel Market Life to broadcast exclusive interviews with hospitality leaders during the International Hotel Technology Forum 2023.
Defining the range of activities you’ll use to market your products or services, a PR and marcomms strategy should be a go-to guide for individuals across your company. But what should a strategy focus on to make it robust, effective and meaningful?