Egencia®, an Expedia, Inc. company, today unveiled its 2012 Corporate Travel Forecast and Hotel Negotiability Index, finding that airline average ticket prices (ATPs) and hotel average daily rates (ADRs) for top corporate travel destinations will be slightly up overall in Europe, North America and Asia-Pacific.
In the following article, Maher offers Expedia’s perspective on the need for greater dialogue about optimal channel mix in hotel marketing and distribution. She shares the company’s interest in the forthcoming Hotel Distribution Channel Analysis, a report from the AH&LA and STR, and published by the HSMAI Foundation, scheduled to be released in September.
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