The European hotel industry has been long warning of unfair business practices of the largest Online Travel Agent (OTA) and calls for more fairness and transparency in the online accommodation market. We hope that the European Commission will designate the company as a gatekeeper as soon as possible.
If you use Google Search to help you find your dream holidays, your user experience will be very different compared to last year.
The aim of the DMA is to promote fairer competition between all digital players while encouraging innovation within the digital economy. The first impacts of these measures should be felt as early as the first quarter of 2024. This new European legislation could empower hotels and change the nature of relationships with online travel agencies. In this article, we explain what the DMA is and what impact it could have on the hotel industry.