More Rooms Are Booked Directly Through Individual Hotels Than Any Other Channel, According to TravelClick North American Distribution Review
Data from the July 2011 TravelClick North American Distribution Review, detailing hotel bookings by channel from Q1 2009 through December 31, 2011, reveals that during Q2, 2011, travelers booked more hotel rooms directly through a hotel's website or by calling a specific property than booking through global distribution systems (GDS), online travel agent (OTA) or 1-800 numbers.