Consumers around the world are 'prioritising' leisure travel for their discretionary spend, leading to a positive post-pandemic outlook for the global tourism industry, reveals new research.
Hoteliers and travel experts speaking at the 2023 Hotel Data Conference said leisure travelers want to feel like they're getting a good value in their stay and that they're getting what they pay for.
TravelBoom released its annual Leisure Travel Trends Study. The findings uncover the influence of an ever-changing economy on travel choices, increases in online bookings, an increased frequency of vacations, and the most sought-after amenities when booking.
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Leisure travelers of all generations, but particularly the younger generations, plan to travel less this fall than they did last year according to a national survey by D.K. Shifflet & Associates.