Hotel Wellness Trends
Enhancing Well-Being for Hotel Guests: Academic Insights for Hoteliers - By Dr Valentina Clergue
In recent years, the topic of well-being has become increasingly ubiquitous. A report by McKinsey (2024) finds, surprisingly, that millennials and Gen Z are spending more on health and wellness than older consumers. According to the Global Wellness Institute (2023), the wellness economy reached $5.6 trillion in 2023 and is forecast to soar to $8.5 trillion by 2027.
