Travel Scams
More Booking.com Customers Come Forward About Scam Confirmation Emails - The Guardian
The website is sending out warnings to cancel cards after noticing suspicious activity
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Holiday Bookings
Quick Wins to Increase Holiday Bookings on Your Hotel Website - By Luke Markesky
There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns.
OTAs
Japanese Hotel Owners Plan to Sue Booking.com over Payment Failure - The Japan Times
As major online travel agency Booking.com faces reports of payment failures in Europe and Asia, some Japanese hoteliers are planning to file a class-action lawsuit against the company.
Online Travel Agencies (OTAs)
4 Things to Know About the Future of the U.S. OTA Market
According to Phocuswright's research report U.S. Online Travel Agency Market Report 2022-2026, online and offline travel both showed robust growth, but the channel share shifts seen during the pandemic are slowly changing course.
Travel Websites
Travel Websites Failing Basic Accessibility Tests - PhocusWire
Travel websites are among the worst offenders when it comes to accessibility, a new report finds.
Social Media Marketing
TikTok, Instagram, X: How Travel Startups Use Social Media - PhocusWire
On average, working age people are now spending up to two and a half hours on social media platforms each day. And it’s no secret that businesses have taken note, especially new ones that want to make a quick - and inexpensive - splash.
Hotel Reputation Management
These Are the Review Channels Hotels Must Prioritize - By Leanne DeMaille
Chances are, anything new you’ve considered lately first crossed your radar thanks to influencer marketing. However, it may not have been courtesy of a popular influencer with mass following on social media, but thanks instead to the OGs of influencing...household names for sure, like Google and Bing.
Online Distribution
U.S. Online Channel Share Expected to Remain Unchanged Through 2026
Travel brands have benefited from investment in technological infrastructure and online booking products during the past few years, resulting in a 48% jump in online direct sales to $171.9 billion in 2022, according to Phocuswright's travel research report U.S. Travel Market Report 2022-2026.
Hotel Web Sites
Ritz-Carlton Brand Launches New Websites
The comprehensive redesign touches Ritzcarlton.com, more than 110 each individual hotel websites, RitzCarltonReserve.com, and the six Reserve property websites
Hotel SEO
Why Hotels MUST Optimize for (Organic, Paid, Meta) Search or Risk Getting Left Behind - By Jeremy Razook
The way consumers research products online is always evolving. We’ve highlighted how Google’s hotel search experience has advanced over the years and Google SGE’s potential impacts on searcher behavior. But one thing remains the same. People use search engines. A lot.