Compared to the previous iteration of this study in Q4 2023, overall business confidence for the next 12 months has held steady, with 35% of respondents rating their confidence at an '8' or higher on a 10-point scale.
The Hospitality Industry Sentiment (HIS) Survey is STR's Global Quarterly Study Covering the Experiences and Expectations of Travel and Hotel Industry Professionals. With the First Full Year of the HIS Survey in the Books, Several Strong Patterns Have Emerged - and a Few Surprises As Well.
Average daily rate (ADR) expectations across the globe remain positive, while optimism for occupancy growth has slipped into the minority. This is true whether looking ahead to the short-term (three months into the future) or in medium-term predictions (12 months into the future).
Energy/Utility Costs and Airlift Capacity Remain top Challenges Among Industry Experts
Labor-related issues and energy/utility costs are among the top challenges on the mind of global hotel and travel industry professionals, while leisure demand and increased guest spending are seen as the biggest strengths, according to a new survey from STR.
The Canadian Provinces have introduced plans to reopen the economy in 4 stages