The Wild West – Consumers and Hoteliers Try to Cope in the Era of Social Media - By Rob Rush
Used to be when you wanted to learn a little something about a destination you were planning to visit or a hotel you were considering staying at you’d simply talk to a couple of friends who hopefully knew something, scan the local newspaper’s travel section, or check a AAA or Mobil ratings guidebook. It was spotty at best, but it was the way we gathered information prior to the advent of the Internet and online travel ratings.