Google Seals the Deal With ITA
Media outlets around the world are abuzz with the news of Google's ITA Software acquisition. On the July 1 announcement call, Google's Eric Schmidt and Marissa Mayer were understandably vague about what changes would be made to the Google search experience as a result of the acquisition. They did express, however, that the degree of sophistication they seek to build into search requires a deep level of integration—more than what just a software license could provide. They stated that metasearch as we know it today is not where they are planning to go with the integration. In other words, do not expect another Kayak look-alike—they claim to be building something that the industry has never seen before.