Sustainability for hoteliers is not just a trend; it is a smart move for a successful business strategy from a 360-degree view.
In a previous article, we gave you the 8 key performance indicators (KPI) to monitor the efficiency of your website. Here we give you other tools and KPIs to deepen the analysis of your hotel website's performance.
In today's digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. With travelers increasingly relying on the internet to research and book accommodations, having a website that prioritizes user experience and meets their needs is of utmost importance.
Hotel tech companies join forces for a globetrotting adventure of innovation, connection, and industry transformation
Google Search Ads integrates with Cendyn Digital Marketing Platform, offering hoteliers a unified multi-channel advertising solution to boost direct bookings and revenue.
Unlock strategies to captivate guests, drive bookings, and cultivate enduring loyalty
In today's competitive hospitality landscape, hotels are facing increasing pressure to optimize their revenue streams and stay ahead of industry shifts. With the rise of digital channels and ever-evolving consumer behavior, it's crucial to adopt a holistic approach that combines revenue management, digital marketing, and customer relationship management (CRM) strategies.
Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. To meet, or exceed guest expectations, hotels must deliver a personalized approach on par with the best eCommerce brands to stand out from the crowd. In this guide, we've consolidated the top eCommerce trends your hotel can take advantage of that will not only impress, but drive more demand.
In this digital age, having a hotel-specific booking engine is crucial for driving direct bookings on your website, which in turn impacts profitability while saving vast amounts of money in OTA commissions. One of the booking engine’s most important components is ADA compliance, which refers to the legal requirements set forth by the Americans with Disabilities Act.
Integrated hotel technology and services company unveils new brand proposition and products following portfolio consolidation