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Topic - american water

Eight Content Writing Mistakes You Should Never, Ever Make Again

Here at VEM Global a lot of our time involves reviewing resort, lodge and hotel websites. After a while, particular trends and patterns in content writing become clear. We’ve noticed that some of them simply don’t fit into today’s challenging marketplace, where your website must sell your features, your benefits and your entire brand experience. Here are eight content writing mistakes you should never, ever make again!