In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure travel in 2021. While we’re not out of the woods, there are many positive signs that recovery may be closer for many properties than we may have previously thought.
At Fuel, we believe that creating kickass blog content for your hotel website is the first step in achieving this goal. We have created this guide to help you produce, maintain, and optimize the content on your hotel blog for the best possible user experience and ultimately, a #1 spot in the search results.
This is the 11th edition of Fuel’s COVID-19 Consumer Sentiment Study. As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers. This version of the survey was timed so that we could ask about both Thanksgiving travel behavior that took place, and upcoming travel plans for the remainder of the holiday season. We also asked many questions to find out how a vaccine will impact travel planning for 2021.
Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product is not an evolution, it is a complete re-architecture of how analytics works. If you’re not informed, you may miss out on a major opportunity for your business.. In this episode, the Fueligans breakdown everything you need to know about the new platform and give you advice on how to navigate the changes.
There are tons of methods out there for identifying link building opportunities, but I wanted to highlight some for those who are new to link building. Most old school SEOs will know about these methods or use similar tactics to find the same info, but this list may be useful to businesspeople and hoteliers looking to try their hand at hotel marketing and who want to take the next step with their skills. Below you’ll find a variety of tools and tactics that will help you find out where your brand or niche is being mentioned.
Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made it through your conversion funnel and you’re a great marketer who deserves a pat on the back. That thought process is flawed and in this article I am going to prove to you that if that’s your perspective of the conversion funnel, you are losing guests and revenue every single day. I am also going to show you how to optimize the rest of your conversion funnel and how to better communicate to your marketing team your true conversion rate.
Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost for the upcoming year and also help you fill in the soft periods. Given the current state of the industry and the pent up demand we are optimistic that this year’s Cyber deals can be more effective than ever. This episode discusses the opportunities and provides some guidelines on putting together your own campaign.
In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can absolutely cut.
More than half of the respondents have traveled since the pandemic, and most have traveled more than once. Of those who have traveled, more than 40% booked within 2 weeks of the trip.
In our latest consumer sentiment study, we reached a massive tipping point in North American Travel. More than half of travelers are reporting that they have taken a trip since the COVID-19 pandemic began.