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Vizergy News Page 3

OTA Best Practices

Understanding Distribution: OTA Channels - By Misty Wagner

With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business.


Management Appointment Vizergy

Vizergy Names Holly Montroy Vice President Human Resources

Having been with Vizergy for seven years, Holly is responsible for assembling the strong team of associates that makes Vizergy a recognized leader in the hospitality digital marketing space. Holly will also take on responsibilities on Vizergy’s executive committee.



Hotel SEO

Expert Panel - 2021 Google Updates - By Trish Leighton

For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years.


Hotel SEO

Hotel SEO - Local Listing Essentials - By Trish Leighton

For SEO professionals, 2021 can be summed up in two words: algorithm updates. This year saw an unprecedented number of search algorithm changes and tests that made the search result landscape far more volatile than in previous years. Some of these were confirmed by Google, and we were given some insight into what they were focusing on so we could anticipate the effects, but many were smaller tweaks that you would only notice if you were paying close attention (and luckily, we do).


Hotel Multichannel Marketing

Taking A Multichannel Approach to Media

Vizergy President Robert Arnold recently participated in Questex Hospitality’s Executive Roundtable, sponsored by Sabre, where they discussed how the hospitality industry can utilize technology in their operations to improve the guest experience.


Hotel Multichannel Marketing

Taking A Multichannel Approach to Media - By Anna Ajluni

In today’s business climate, paid media is an important component of any comprehensive marketing strategy. With much of our lives taking place online - and in social media spaces - it is more important than ever for businesses to have a strong online presence.


ADA Compliance

Hotel Websites and ADA Compliance - By Johanna Dykstra

In 2018, Vizergy began noticing a sharp increase in lawsuits and threats to our clients regarding ADA accessibility information on their websites. When it comes to ADA compliance for a hotel, there are two points to consider when evaluating a website.


Vizergy Marketing System

Vizergy Expert Panel: Global Distribution System Optimization

The Global Distribution System (GDS) is an unknown to many people but using this channel can be very beneficial to your hotel’s bottom line. Simply by optimizing your GDS gives Travel Agents what they need to better recommend your property to potential guests.