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Topic - Travel Demand





Travel Demand

WTTC Launches Interactive COVID-19 Travel Demand Recovery Dashboard

A new in-depth data dashboard highlighting the recovery of travel demand across flights and hotels, as well as revealing the shifting intentions of travellers through online travel searches, has been launched by the World Travel & Tourism Council (WTTC).





Hotelier’s 2011 Top Ten Internet Marketing Resolutions - By Max Starkov and Mariana Mechoso Safer

While 2010 was not quite the tough year the industry feared it would be, hoteliers still grappled with a number of challenging issues: a slowly recovering economy, the ever-changing world of social media and the mobile Web, mobile-obsessed consumers and customer review enthusiasts, and significant revenue leakage from hotels to OTAs in the form of abnormally high merchant commissions. These challenges led to a fundamental shift in hotel Internet marketing tactics, including the need for multichannel marketing, engaging the new breed of on-the-go hyper-interactive travel consumers, and a smarter approach to analytics to determine what really works for hoteliers with limited marketing dollars available.