Topic - Travel Marketing

Travel Marketing

Visuals in Vogue: Revolutionizing Hospitality & Travel Marketing - By Lionel Saul

Creating visual representations, including ones for traveling, is no longer proper for artists or advertisement experts but is within the reach of anyone with a social media account and smartphone. Thus, we have witnessed in the past years a democratization of visual representation creators in travel, a trend that will keep unfolding in the coming years.

2024-02-29

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Travel Marketing

Less Than 20% of Consumers Are Influenced to Book Travel by Marketing Campaigns

Persado Study Highlights Missed Opportunities for Travel Marketers

2023-05-25

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Travel Marketing

Targeting Alternative Travel Audiences in the Absence of Major Source Markets - By Juan A. Gomez

'Amid the ongoing absence from the global travel landscape of certain major source markets such as China and Russia, destinations should target alternative audiences to cover shortfalls in total tourist arrivals', says ForwardKeys’ Head of Market Intelligence, Juan A. Gomez.

2022-10-12

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Travel Marketing

Creating Conscious Inclusion in Travel Marketing - By Jenn McCarthy

Travel brands are uniquely positioned to open the world to more people, including travelers of different gender identities, ages, abilities, ethnicities, religions and sexual orientations to experience and connect with new cultures, ideas, and landscapes. And travelers are looking for travel brands to be more inclusive and representative, according to data from the Inclusive Travel Insights Report.

2022-10-05

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Travel Marketing

Marketing Efficiency Improves for Travel Giants As Revenue Outpaces Expenses - PhocusWire

While overall marketing spending (reported by Airbnb and Expedia Group as both sales and marketing) is up for all three online travel companies, they all saw a decrease in the expense as a percentage of revenue – a key indicator they tout to analysts.

2022-08-31

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Travel Marketing

Hilton Marketer on Future-proofing the Travel Industry - Campaign Asia

The motivation behind travel has changed, says Ivy Esquero, director of integrated marketing, sales, and product enablement at Hilton Hotels.

2022-08-25

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Travel Marketing

Travel Marketers Are Stepping Up Their Marketing Efforts - Travel Weekly

After two years of relaunches and pauses, suppliers and the trade are ramping up marketing again, convinced that the time is right to engage a (mostly) vaccinated and (definitely) pandemic-weary public.

2022-04-08

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Travel Marketing

Rebuilding Business Travel: Duty of Care and Sustainability Takes Center Stage in Europe, Middle East, Africa - By Anna Kofoed

Our recent e-book, 'Rebuilding Business Travel – Insights from the global TMC leaders on the business travel industry outlook and recovery strategies for 2022' delves deep into the opportunities and strategies for TMCs across the globe to secure recovery and growth.

2022-02-03

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Travel Marketing

How Travel Brands Must Deal With Reimagined Audience Archetypes - Entrepreneur

The major problem for travel brands remains a frequent discrepancy between what the customer persona used to be and what it became during the pandemic.

2022-01-27

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Travel Marketing

Luxury Travel Marketing - Travel Advisors - Luxury Travel Advisor

Luxury Travel Advisor caught up with Alexis Romer, vice president of sales for the Luxury Travel Industry at Marriott International Luxury Brands and Tristan Dowell, global vice president for Luxury, Lifestyle & Leisure for Hyatt Hotels Corporation to get the pulse on how they are working with travel advisors as we turn the corner on the pandemic.

2021-07-14

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