A Guide To Hotel Website Personalization
Downloadable Guide from Cendyn - Hotel Website Personalization Tactics to Boost Direct Bookings in the Year Ahead
Today’s traveler is highly attuned to contextual information that’s relevant to their given situation, preferences, and mindset. Every day, they interact with platforms, such as Netflix and Spotify, that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a more relevant experience.