Google Analytics is not simply a product but also a growing ecosystem of developers, tools, users, and partners. Today at the eMetrics Summit in San Jose, Brett Crosby made several announcements that highlight this ecosystem.
Are you tracking the return on investment from your website? Do you know how many visitors your site receives every day? Are you analyzing the metrics on the pages they viewed, the time they spend on your site, and the exit pages? Do you know how they were directed to your site?
The California Hotel & Lodging Association (CH&LA) announces a seminar series entitled, 'Demystifying Google Analytics' presented by Vikram Singh, CEO of Evision Worldwide designed to help hoteliers attract more guests by improving their web site and marketing programs.
Your hotel website is vitally important in acquiring reservations. It is the first and more often the last experience a potential guest may have of your hotel. Hoteliers must therefore cast a critical eye over the website and address the fundamental question: Is your hotel website doing its job properly?