IN-DEPTH: The group-buying flash sale model for travel is a marketing promotion primarily towards a given market at a given time – so the price should be in relation to how big the given market is and how many potential customers are reached through the promotion and how long it lasts, says Gregory Linn, Director - Hotel & Travel Europe, Groupon.
When travelers sign up for the new Groupon Getaways with Expedia they are told this is the best thing to happen to travel since the inflatable neck pillow. That may be true for the traveler, but what does it mean for your hotel?
Keynote speakers and presenters see rapid demand increases, but slow price recovery
Both Domestic and International Visitors Contribute to an Increase in Hotel Room Stays, Air Passenger Volume, and Billion-Dollar Spending