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Digital Markets Act

Digital Markets Act (DMA), What Does This Mean for Your Hotel?

The aim of the DMA is to promote fairer competition between all digital players while encouraging innovation within the digital economy. The first impacts of these measures should be felt as early as the first quarter of 2024. This new European legislation could empower hotels and change the nature of relationships with online travel agencies. In this article, we explain what the DMA is and what impact it could have on the hotel industry.


Google Search

Google: What Are the Free and Paid Digital Solutions for Your Hotel?

As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.


Email Marketing

Downloadable Guide - Festive Email Marketing Strategies to Boost Revenue

Ready or not the holiday season is approaching. With brands around the globe competing for attention - especially around Black Friday and Cyber Monday - you need to make sure you are not only following email design best practices, but also thoughtfully crafting the right subject lines, content, and CTAs to stand out in a crowded inbox.



BNPL Payment

Exploring Buy Now, Pay Later to Enhance Guest Loyalty and Boost Hotel Direct Bookings

The hospitality industry has consistently led the way in adapting to the ever-changing needs of travelers and guests. One notable innovation that has recently gained substantial momentum is the 'Buy Now, Pay Later' (BNPL) payment option. This innovative payment solution is revolutionizing the way travelers make reservations, dine at restaurants, and access a wide range of services within the hospitality sector.