Could short-term rental data play a vital role in being able to predict market demand before your competition? Find out in this article.
Traditionally, the holiday season has been a boom time for the hospitality industry. Prior to the pandemic, forecasting hotel demand relied heavily on historical data, with certain seasons like Christmas and New Year having typically recurrent booking patterns. This holiday season, there is much more to consider.
The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.
Predictive analytics has the power to dramatically improve your business' revenue and marketing performance, especially with the ongoing explosion in available data streams.