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Hotel Trends Page 4

Meeting Trends

European 2024 Meetings & Events Trends

Slightly more conservative across the board, yet positive in outlook, European meeting professionals expect a moderate increase in activity level compared to North and Latin American regions. However, high levels of optimism regarding the overall health of the industry are firmly in place. 79% said they would rank their confidence level as 8 or higher on a scale of 1 to 10.


HSMAI Commercial Strategy

HSMAI Report: Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.




State Of Independent Lodging Report

Cloudbeds Observes Shift Towards Longer Stays

Hospitality management platform Cloudbeds has observed a moderate (1%) uptick in medium-term stays globally in 2023, accompanied by a slight decline of 2% in short stays.




Customer Service

Successful Service Branding: Lessons for Hospitality Managers

We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed.






Rural Tourism

New Study on Rural Tourism and Development in Europe

UN Tourism has partnered with the European Committee of the Regions for a comprehensive study of the significant impact and potential of tourism in fostering socio-economic development in rural areas.






Market Report Brazil

ForwardKeys is Deciphering Brazil's Mid-Year Holiday Travel Demand

As Brazil gears up for its mid-year holidays in July, destination managers and businesses are turning to travel intelligence to gain a competitive edge by effectively forecasting demand. With domestic travel within Brazil showing increased interest during this year?s holiday season, having access to accurate and timely data is crucial for success.



Market Report Dublin

Six Nations, St. Patrick's Day Drove Dublin Hotel Occupancy in March

The market's highest daily occupancy level was seen on Saturday, 16 March (98.6%) - the night of the final round of the Six Nations championship between Scotland and Ireland at Aviva Stadium. The market's daily occupancy levels were above the 70% mark throughout the month apart from two days.





Market Report Singapore

Eras Tour Led to March Records for Singapore Hotels

The host of six Taylor Swift concerts, Singapore's hotel industry posted its highest March average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar.




Employee Engagement

Transforming Employee Engagement in the Hospitality Industry

In the hospitality industry, traditional metrics like revenue performance and guest satisfaction have long been the go-to indicators for assessing a hotel's business health. However, as businesses increasingly acknowledge the vital role of talent in achieving success, talent retention has emerged as a paramount concern, which we explore in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.