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Hotel Booking Engine
Image Credit Fuel Hotel Booking Engine

The Value of Alternative Payment Options for Hotel Booking Engines

When evaluating the payment processing capabilities of a potential booking engine partner, consider their ability to integrate with alternative payment solutions. This includes the increasingly popular 'buy now, pay later' financial technology companies. Setting up a booking engine that provides these models ensures that you are. Read on to learn more about how alternate payment options can help your hotel stand out.

Hotel Booking Engine
Screenshot Fuel Hotel Booking Engine

Maximizing Hotel Revenue: How Software Solutions Drive RevPAR Growth

Optimizing Revenue per Available Room (RevPAR) is one of the key focuses of most hoteliers. Travel is up, but so are guest expectations. Navigating the complex world of revenue management requires innovative solutions. While dedicated revenue management software is a component of this process, all of your technology must work together to increase your bottom line.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 188 - 12 Things You Shouldn't Let Google Automate

Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surface this would seem like it would help streamline PPC efforts and utilize Google’s machine learning to apply changes that would improve your campaigns. In reality, many of the automatic optimizations could actually hurt your campaigns. We’ll take a look at some of the items Google wants to Auto-Apply for you and explain why you should maintain control.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 189 - Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid

Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email collection, targeting, and messaging strategies. Even if your email is already converting well, there is always room for improvement. Today we’re going to review three email tests you can run right now as well as look at real world improvements.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 187 - Are You Missing The Boat With These 7 Data Points?

Critical Analytics From Your Hotel’s Booking Engine Custom Data: You should be tracking some critical data that comes from what website visitors are searching AND what they are booking. If your booking engine doesn’t make this possible, it’s time for a new booking engine. We’ll talk more about best practices for data capture of these items in a bit.

Hotel Analytics
A woman surrounded by question marks and arrows - Source Fuel

The 7 Analytics Data Points Hotels Need to Look at Right Now - By Melissa Kavanagh

As of the writing of this post, many destinations in the U.S. are seeing huge shifts in demand from day to day. If you wait until the month ends to review your data, you will be missing out on exactly what consumers are looking for right now. Hoteliers have got to be nimble and able to adjust to the demand of consumers in almost real-time. Here are our top picks for getting the most actionable insights from your hotel’s analytics data on a daily or weekly basis.

Hotel Digital Marketing
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Fuel Hotel Marketing Podcast: Episode 186 - Six Strategies To Finding Staff For Your Hotel

First and foremost, you must look at your employment strategy the same as you would look at your marketing strategy. You’re selling the opportunity to work for your property by highlighting the benefits, overcoming the objections, creating affinity for your brand, and building a system that makes it easy to do business (or get employed).

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 185 - How To Differentiate Your Hotel & Get A Leg Up On The Competition

It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor. While we know price is very important to guests, sometimes the perceived value (or actual added value) of the experience can be a deciding factor. This is why you need to offer something a little extra that will make a potential guest pick your hotel over the hotel next door. While many of these options will have some upfront cost associated with them, the additional stays you will get as a result of these offerings will almost always outweigh the cost.

Hotel Digital Marketing
Fuel Hotel Marketing Podcast logo

Fuel Hotel Marketing Podcast: Episode 184 - Get Ready For A Booming Spring & Summer

The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when customers are going to be ready to travel, what it will take for hotels to win over guests, and how vaccines will impact travel. In today’s episode we’re going to hit the highlights and most surprising findings. Spoiler alert: Get ready for a booming spring and summer.