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Hospitality Across Generations: Move over Black Tie, Hello Blue Jeans! - By Rob Rush

The first sign of the times, you ask? Perhaps it was back in 2006 when Ritz-Carlton looked in the mirror and realized that 'Ladies and Gentlemen serving Ladies and Gentlemen' didn’t exactly apply to a 32-year-old CEO in jeans and a t-shirt. In a nod to the changing demographics of those who consumed 'luxury,' Ritz loosened up a bit, recognizing the need for a generational component to its time-honored and revered operational and guest service standards.