Debbie Stephenson From Leonardo Offers The Hotel Industry Three Tips For Reducing Booking Abandonment. First Step? Take A Hard Look At Your Hotel Website.
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more direct bookings. This week’s freebie: Increase your chances of converting online visitors by allowing them to contact you when and how it’s convenient for them, not you.
According to a recent report by SalesCycle, up to 81% of people abandon their online travel bookings while they are in the process of making the reservation. Although the report indicated that many would consider returning to their abandoned booking at a later time, those that do not will quickly amount to thousands of dollars in lost revenue.