To compete in this ever-changing, competitive channel, you'll need not only to master the basics, but to also keep in touch with industry trends, new technology and well, everyone else.
Two of the biggest players in the inbox space - Gmail and Yahoo - are set to introduce stringent rules to safeguard users' inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements.
Email has undoubtedly proven its importance in the realm of digital communication. With 69.7% of internet users preferring email correspondence with businesses, it is easy to say that email marketing can be a great tool for Hotels to reach their guests.