Management Appointment Choice Hotels
Vikas Bhalla Named Chief Transformation Officer for Choice Hotels
Newly Created Role to Advance Company's Data-Driven Culture
Newly Created Role to Advance Company's Data-Driven Culture
Choice Hotels International, Inc. (NYSE: CHH) has announced five leadership roles to advance the company's corporate priorities and drive growth.
Masters brings more than 20 years of experience in operations and management to Choice's franchise services team. Prior to joining Choice, Masters served as a regional vice president of franchise operations for Radisson Hotel Group.
Burke joined Choice Hotels in 2013 as an area director and has since held roles of increasing responsibility. Most recently, she served as a regional area director, where she notably aided in the revision of Choice's orientation and training platform geared towards new hotel owners and general managers, and in the creation of Choice's pricing optimization system.
Lisi has nearly 20 years of experience in the hospitality industry and joins Choice Hotels from Hilton Worldwide, where he held leadership roles in finance, strategy and marketing; recently leading the company's media strategy as vice president of media and marketing performance.
Egyhazy previously served as director of franchise sales for Cambria in the Mid-Atlantic since 2015. In her new role, Egyhazy will manage the Cambria development team, supporting their efforts to source projects and execute new franchise agreements, and drive growth in targeted markets for the brand in the U.S.
In this role, Simpson will lead the company's corporate IT organization to support its ongoing business functions, including corporate operations, global sales, franchise services, finance and legal.
In this new leadership role, Kirkland will oversee the company's overall information technology strategy, development and operations. He will report directly to John Bonds, senior vice president, enterprise operations and technology.
In this new role, Scozzafava will oversee Choice's corporate strategy, business transformation and technology planning functions, ensuring the company's continued alignment between business and technology objectives.
In this position, Ramirez will oversee and direct Choice's existing strategic finance activities and initiatives, including operational analysis, resource allocation, budgeting and forecasting, and multi-year planning.