Today, Booking.com releases travel predictions research that foresees travellers navigating contradiction and chaos as they adapt to changing times in the year ahead. Against the backdrop of global upheaval, the digital travel platform reveals people are experiencing a multi-directional tug-of-war, working to reconcile what is important.
During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored.
In the future, in Germany, contract hotels will be allowed to offer overnight stays at lower prices than those listed on Booking.com.
The Drum interviews Arjan Dijk, senior vice president and chief marketing officer of Booking.com, the leading online travel brand, on the evolving playbook for travel markets across the globe, the role that marketing will play in the reboot and the trends being seen in two of the largest markets: India and China.
The impact that COVID-19 has had on our daily lives caused the past year to be one of the hardest ever to endure. Maintaining distance and staying home has become part of the new normal. While tough days may still be ahead, travelers are finally starting to see light at the end of the tunnel thanks to the roll-out of vaccines and development of other break-through medical advances.
Booking.com asks travel industry leaders, experts and partners to share their experiences of a year like no other - and offer up their hopes for 2021
In response to surging demand for longer-term stays, Booking.com is now allowing property partners to offer weekly and monthly rates.
Hungarian competition watchdog GVH has fined online reservation operator Booking.com
Online travel agent Booking.com has told employees in an internal memo that layoffs from the company are 'probable', just days after the Financial Times reported it had received a $4 billion loan in bonds from investors to fend off severe effects caused by the coronavirus crisis.
The European Commission said on Friday that Booking.com had committed to end 'manipulative techniques' on its travel site, such as time-limits for making bookings and misrepresentation of discounts.